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sustainability
metal – recycle ready!

Sustainability: "Meeting the needs of present generations without jeopardizing the needs of future generations. Social, economic and environmental needs are inseparable and interdependent components of human progress."
It's a secret, but it shouldn't be. When it comes to recyclable materials, metal is magic. And in a time of debate about what to do with Europe's rising waste mountain, our industry is making a unique contribution to Sustainability through our total embrace of recycling - a proven means for dealing with the environmental challenges facing us today:
(Extract from the UN World Commission on Environment and Development, Brundtland Report 1987)
It's a secret, but it shouldn't be. When it comes to recyclable materials, metal is magic. And in a time of debate about what to do with Europe's rising waste mountain, our industry is making a unique contribution to Sustainability through our total embrace of recycling - a proven means for dealing with the environmental challenges facing us today:
- cans prevent waste
- cans keep consumers safe and healthy
- cans are cost effective and economical throughout the supply chain
- cans are produced from viable sources of raw materials
- cans are the packaging recycling champions
- cans use resources with care, consistently achieving "more with less"
Metal has the best recycling and recovery rates among all the packaging material industries.
It offers the most flexible approach to material reuse,
and - through recycling it is a proven resource for a Sustainable future.
It offers the most flexible approach to material reuse,
and - through recycling it is a proven resource for a Sustainable future.
